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Olkom Group has expanded the range of margarines “Smachno Yak Zavzhdy” brand

14.12.2020

Run-up to the New Year and Christmas holiday period, the Olkom Group has expanded the range of margarines “Smachno Yak Zavzhdy” brand. The line has been replenished with two new products: “Vershkovyi” 72,5 % margarine with the addition of natural butter and “Domashnii” margarine with a reduced fat content of 50 %.

The company made a decision to expand the assortment of margarines “Smachno Yak Zavzhdy” well understanding the specifics of the target audience of the brand. These are people who honor traditions and value Olkom products for their high quality. For over 15 years margarines “Smachno Yak Zavzhdy” have been in high demand in the Ukrainian market, are the absolute record holders of the company in the number of awards and have become the winner of Ukrainian quality competition “100 best goods of Ukraine”.

“By creating new products, we have implemented modern trends – the attentive attitude of Ukrainian buyers to ingredients in the composition and the search for additional benefits from the products consumed, – says Olga Tverdokhleb, Marketing Director of the Olkom Group. – And it is no coincidence that we launch new margarines on the market during the high season. With the onset of cold weather, the diet changes. The body needs more nutritious food for full functioning, and high-quality margarine is an ideal ingredient for preparing all kinds of dishes and baked goods. Another factor in increasing demand is the period of the New Year and Christmas holidays, which are not complete without the traditional preparation of homemade pies, cookies and gingerbread”.

The visual design of the new margarine packaging is made in the new style of the “Smachno Yak Zavzhdy” brand. The designers emphasized the brand’s social mission, which is to bring families closer together, bring people together for a common hobby and gather them around the same table with delicious food.

The new margarines are presented in the usual and most popular for Ukrainian buyers packaging made of laminated foil weighing 200 g, 250 g and 450 g. The weight of the packs is specially selected for the convenience of cooks.

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