Olga Tverdokhleb, Marketing Director of Olkom Group, summed up the results of 2020
How has the coronavirus pandemic affected the advertising and communications market and your business?
Of course, the coronavirus pandemic has affected our ambitious plans. Some projects were slowed down, but none of them were stopped. We clearly understand that the behavior of the company, its every decision it makes, can somehow affect the reputation of the business. Supporting our employees, participating in charitable projects, adhering to all global safety standards — these are the fundamental principles on the basis of which we build trust in the company.
What steps have you taken in 2020 to keep the business going?
In the very first days of quarantine, a crisis management group was created in the company in order to respond in time and adapt production processes to all changes that were taking place. For the team, the number one task was to ensure the smooth operation of the company while complying with all the requirements of the WHO, and we succeeded in full. First of all, we analyzed the budget in terms of the baseline and worst-case scenarios. We tried to reasonably approach cost reduction and optimized the company’s financial policy. Changes have also occurred in the product portfolio – we switched to more demanded products, while fully ensuring the security of the entire supply chain.
What innovations have been applied in 2020 for your business?
The development strategy of our company remains unchanged – in the conditions of the new reality, promptly “adjust” production to the needs of the modern buyer. Therefore, innovations are present in the entire production chain – this is new modern equipment purchased this year, and the introduction of the concept of Lean production, and most importantly, our employees, who have become more flexible and mobile, and were able to quickly adapt to new working conditions.
What ways do you see the way out of the crisis, what are you doing for this?
Now our company is in the process of transformation. Renewal of the Group’s top management team, changes in the organizational structure, the launch of new innovative products to the market that have no analogues among national manufacturers, successful joint projects with the graphic design studio of Yurko Gutsulyak, the launch of an online store selling oils in spray, cooperation with marketplaces – and we did all this during a pandemic and economic crisis. In addition, in November 2020, Kyiv Margarine Factory PJSC (production unit of the Olkom Group) successfully passed the certification audit of the international quality standard FSSC 22000 (version 5.0), which is fully recognized by regulatory and supervisory authorities around the world. Obtaining the FSSC 22000 certificate confirms that we are moving in the right direction and opens up new horizons for us in the international markets.
What predictions can you give for 2021?
We are considering different courses of events and this is reflected in several scenarios of budgets for the next year. For each scenario, an action plan is developed and the required amount of resources is calculated. Considering all the events of 2020, it is difficult to make any clear predictions for the near future. If we apply the right approach, then a crisis situation can set an impetus for further business growth and help not only restore the usual order of things, but also bring even more benefits to society.
In any case, we believe that the new 2021 year will be better for everyone than the outgoing one.
News source Sostav.ua
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