Breakfast Style sandwich margarines – innovative novelties in the Olkom product line
The assortment of the Olkom brand has been enriched with new functional low-trans products – Breakfast Style sandwich margarines. The line of new margarines consists of three types: Light (25% fat), Classic (50% fat) and Elite (72.5% fat). These are innovative products based on natural plant oils and fats, high in vitamin E and valuable fatty acids Omega-6, Omega-9.
Olkom Group, being an innovator in the market of oil and fat products, has launched a line of sandwich margarines on the Ukrainian market according to an updated recipe. “For the modern food market, it is no longer advisable to produce simply delicious products. The new WHO recommendations have led to a global change in the requirements for the composition of healthy food products and made the issue of the production of functional or “smart” food urgent, – commented Nina Leshchenko, COO Olkom Group.”
Breakfast Style Sandwich Margarines are innovative 100% vegan products with added stevia, inulin and iodized salt that will be popular with health conscious people. “High-quality raw materials, a mild multi-stage oil purification system, laboratory control in accordance with international ISO and HACCP standards, a unique production technology – all this allowed us to improve the recipes of existing sandwich margarines, – added Nina Leshchenko. ”
The uniqueness of the new “smart” Breakfast Style margarines emphasized by the bright functional packaging. During its development, two main tasks were set: to make the packaging stand out from competitors and at the same time to focus on the innovativeness of the product and its useful qualities.
“The updated design is fully consistent with the concept of the Olkom Style brand as a manufacturer of high-quality and natural food for the whole family, – comments Olga Tverdokhleb, marketing director of the Olkom Group. – The packaging turned out to be memorable, in accordance with European traditions. At the same time, it meets all the requirements of the modern buyer: it is functional, easy to store and ensures the freshness of the sandwich margarine during the entire period of use. Moreover, it is made of PP5 food grade plastic, which belongs to the group of the safest plastics and is recyclable. “
Breakfast Style sandwich margarines are packaged in convenient plastic cups. This packaging format prevents the release of moisture and the access of foreign oxidizing gases, does not affect the change in its taste and allows to preserve the natural taste and aroma for as long as possible.
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